I’ve never run advertising on my sites. This is a labor of love, and I personally foot the bill, paltry as it is. Do I give a fuck, two shits, or a good god damn about bumping up my PageRank to the first results page where Google secretly prioritizes all its own Adwords customers? Hell no. Anybody who really wants to find me can find me.
We could’ve gone in so many amazing directions with this world wide web thing. Instead, we chose the advertising model.